Damson Idris, the star of the F1 movie, has recently been appointed as a global brand ambassador for Formula 1. In this new role, he will serve as a link between Formula 1 and the broader cultural and entertainment landscape. Idris will participate in various activities, promotional events, and engage with fans at grand prix weekends to attract a new demographic of audiences to the sport. Speaking about his role, Idris expressed his admiration for Formula 1, its innovation, intensity, and the elite level at which the drivers operate. He mentioned his excitement to be a global ambassador and his pride in representing something that inspires and connects people worldwide.
Formula 1 CEO Stefano Domenicali also welcomed Damson Idris to the Formula 1 family as an official global brand ambassador. Domenicali highlighted Idris’s passion for the sport and shared vision for its growth, emphasizing the importance of authenticity in their collaboration. Together, they aim to explore new ways to engage with fans, leveraging Idris’s platform in the entertainment and lifestyle industry. In the movie, Idris portrayed rookie driver Joshua Pearce alongside Brad Pitt, who played nomadic driver Sonny Hayes. The film’s success at the box office and its authenticity, with real race car driving during filming, further solidified Idris’s relationship with Formula 1.
The film cast and crew became familiar figures in the F1 paddock as they worked on creating an authentic portrayal of the sport. The movie, which depicted the story of drivers striving to win races to save their team from being sold, resonated with audiences worldwide. Idris’s role as Pearce in the film showcased his dedication to the project and his commitment to the sport’s authenticity. Moving forward as a global brand ambassador, Idris looks forward to continuing his collaboration with Formula 1 and reaching new audiences with his passion for the sport and its values.
