The recent NASCAR Cup Series race at Martinsville on Sunday attracted 2.394 million viewers, as reported by the Sports Business Journal. This number represents a slight decrease compared to last year when the race took place on the same weekend at the same track, drawing in 2.422 million viewers. The highlight of the 2026 edition was Chase Elliott’s victory after an exciting battle with Denny Hamlin.
On the other hand, the O’Reilly Auto Parts Series race held on Saturday garnered the highest total viewership of 1,198,000 for the race weekend. This also marks the most-watched NOAPS race at Martinsville since the October 29, 2022 event that aired on NBCSN. The viewership of 1.198 million was up by 18 percent from the previous year, peaking at 1,333,000 viewers during a specific quarter-hour segment.
These viewership statistics are based on the Nielsen Panel + Big Data metric, which has been adopted by the television industry over the past year. This data provides valuable insights into the popularity and viewership trends of NASCAR races, helping stakeholders in the industry make informed decisions.
As the racing season progresses, fans and enthusiasts eagerly anticipate upcoming events and races, hoping for more thrilling moments and exciting competitions on the track. The NASCAR community continues to grow, attracting diverse audiences and creating a vibrant atmosphere around the sport.
